Privacy Policy
Privacy Policy
We value your privacy. This Privacy Policy informs you of
your choices and our practices regarding any Information you provide to us.
INTRODUCE
The use of our services may involve the collection and
use of your Information (as defined in the “The Information We Collect and How
We Collect It” section below) on our services (including all our mobile
applications and respective websites). It is important for you to understand
how this happens and how you may control it, so please read this Privacy Policy
carefully. By using our services, you agree that we may collect, use and share
your Information in accordance with this Privacy Policy, as revised from time
to time. If you wish to contact us regarding this Privacy Policy or any
privacy-related matters, please contact us via email here.
SCOPE OF THIS PRIVACY POLICY
This Privacy Policy applies across all
of our services as defined above. This Privacy Policy is incorporated
into and forms part of the Battlecry User Agreement
that you agree to in order to use our services. Any terms used in this Privacy
Policy will have the same meaning as the equivalent defined terms in the Battlecry User Agreement, unless otherwise defined in this
Privacy Policy or the context requires otherwise. Please also note that this Privacy
Policy does not apply to Information collected: (i)
through third party services (including any third party
websites) that you may access through our services; or (ii) by other companies
and organizations who advertise their services on our services.
CHANGES TO THIS PRIVACY POLICY
We may from time to time revise
or add specific instructions, policies and terms to this Privacy Policy. These
instructions, policies and terms form part of this Privacy Policy. Where we
consider that any changes to this Privacy Policy are reasonably material, we
will notify you (via http://Battlecry, direct communication to you, or other
means) prior to the change becoming effective. By continuing to use our
services after any changes to this Privacy Policy, with or without notice from
us, you are agreeing to the revised Privacy Policy.
THE INFORMATION WE COLLECT AND HOW WE COLLECT IT
In providing our services, we collect, store and use the
following Information relating to you: “Information” is Personal Information and
Non-Personal Information; “Personal Information” is any information or
combination of information that relates to you, and can be used to identify
you. Personal Information may include the following: information you make
available to us when you open an account or use our services, such as your
name, telephone number and email address; information which you make available
to our services as you use them, including Shared Information you make
available to others through our services and information you store using our
services; Shared Information that others using our services make available
about you, such as information contained in posts they make and communications
they make to you and others using our services; and information we collect as
you use our services, such as certain Location Data and Log Data. “Location
Data” s information that we collect regarding your location (when you use a
location-enabled service), including: the location of your device when you use
our services, such as from the GPS, WiFi, compass,
accelerometer or other sensors in your mobile device; the IP address of the
device or internet service you use to access our services, other information
made available by you or others that gives an indication as to where you are or
have been located, such as account information that indicates where you are
located and Shared Information you or others post indicating your location,
such as any geotag information that is embedded in any photos you make
available to us; and if you have provided us with your location data previously
and would like us to delete such existing location data, you may be able to do
so via our services. “Log Data” is technical information that is automatically
collected by us when you use our services, whether through the use of cookies,
web beacons and log files (as explained in more detail in the “Cookies, Web
Beacons and Log Files” section below) or otherwise, including: technical
information such as your mobile carrier, configuration information made
available by your web browser or other programs you use to access our services,
your IP address and your device’s version and identification number,
information about what you have searched for and looked at while using our
services, such as web search terms used, social media profiles visited and
details of other information and content accessed or requested by you in using
our services; information about communications you have made using our
services, such as the people you’ve communicated with and the time, data and duration
of your communications; and metadata, which means information related to items
you have made available through our services, such as the date, time or
location that a shared photograph or video was taken or posted. “Non-Personal
Information” is any information that relates to you but from which it is not
practicable to directly or indirectly identify you, including Personal
Information in aggregated, anonymized or pseudonymized form. “Shared
Information” is information about you or relating to you that is voluntarily
shared on our services, including postings that you make on our services
(including your public profile, the lists you create), any postings from others
that you re-post and including Location Data and Log Data associated with these
postings. Shared Information also includes information about you (including
Location Data and Log Data) that others who are using our services share about
you.
HOW WE USE YOUR INFORMATION
We may use your Information for any of the following
purposes: to provide our services to you; for customer service, security,
fraud-detection, archival and backup purposes in connection with the provision
of our services; to provide you with advertising and direct marketing that is
more relevant to you (as discussed in more detail below under the “Direct
Marketing” section below); to better understand how you access and use our
services, for the purposes of trying to improve our services and to respond to
customer desires and preferences, including language and location customization,
personalized help and instructions, or other responses to your and other
customers’ usage of our services; to help us develop our new services and
improve our existing services; to assess the effectiveness of and improve
advertising and other marketing and promotional activities on or in connection
with our services when your account is subscribed to an official account; and
to allow you to participate in surveys about our products and services. If you
participate in a survey, we may request certain personally identifiable
information from you. Participation in these surveys is voluntary and you
therefore have a choice whether or not to disclose
this information. We use may use a third party service
provider to conduct these surveys and such third party service provider will be
prohibited from using your personally identifiable information for any other
purpose. Please note that for the purposes of seeking to provide our users with
a better experience, to improve our services or otherwise where you have
consented, Personal Information collected through our site or service may,
subject to user privacy controls (where available), be used by our other
services (including in an aggregated or individualized manner). For example,
Personal Information collected during your use of one of our services may be
used to suggest particular content that can be made
available to you on another service or be used to try to present more relevant
advertising to you in another service. You may also from time to time ask us to
migrate or export your Personal Information contained in one of our services to
another of our services, where such migration option is available. If any of
your Personal Information comprises Your Content (as defined in the Battlecry User Agreement), we and our affiliate companies
may (subject to this Privacy Policy) use such Personal Information in
accordance with the “Your Content” section of the Battlecry
User Agreement. COOKIES, WEB BEACONS AND LOG FILES We may use cookies, web
beacons and log files to collect, and store Information about you or relating
to you. We further describe how we use cookies, log files and web beacons in
our User Agreement.
SHARING OF YOUR PERSONAL INFORMATION
Other than as permitted under this Privacy Policy or as otherwise
consented to by you, we will not transfer your Personal Information to any
other third parties for their processing for any purposes. We and our affiliate
companies may share your Personal Information within our group of companies and
with joint venture partners and third party service providers, contractors and
agents (such as communication service providers who send emails or push
notifications on our behalf, and mapping services providers who assists us and
you with location data), in each case, for the purposes of: (i) providing our services to you; (ii) assisting us in
carrying out the purposes set out under the “How We Use Your Information”
section above; (iii) carrying out our obligations and enforcing our rights
under the Battlecry User Agreement or this Privacy
Policy; and/or (iv) help understand and improve our services. These third
parties may be located, and use and store your Personal Information, outside of
your jurisdiction for these purposes. Where we or our affiliate companies do share
your Personal Information with any third parties, we will use reasonable
efforts to ensure that such third parties only use your Personal Information: (i) in compliance with this Privacy Policy; and (ii) subject
to any other instructions we give them, including any appropriate
confidentiality and security measures that we implement. You consent to the third party use, sharing and transfer of your Personal
Information (both inside and outside of your jurisdiction) as described in this
section. These third parties will use Personal Information to provide services
to us and for their own internal use, including analytics use. We allow third
parties such as analytics providers and advertising partners to collect your
Personal Information over time and across different websites or online services
when you use our services. As we continue to develop our business, we or our
affiliate companies may be acquired by a third party or re-organize our group
structure. In these circumstances, it may be the case that your Information is
transferred within our group and/or transferred to a third party who will
continue to operate our services or similar services under either this Privacy
Policy or a different privacy policy which will be notified to you. The party
to which your Personal Information is transferred may be located, and use your
Information, outside of your jurisdiction. You agree that we or our affiliate
companies may be required to retain, preserve or disclose your Personal
Information: (i) in order to comply with applicable
laws or regulations; (ii) in order to comply with a court order, subpoena or
other legal process; (iii) in response to a request by a government authority,
law enforcement agency or similar body (whether situated in your jurisdiction
or elsewhere); or (iv) where we believe it is reasonably necessary to comply
with applicable laws or regulations. You also agree that we or our affiliate
companies may need to disclose your Personal Information in order to enforce
the Battlecry User Agreement or this Privacy Policy,
protect our rights, property or safety, or the rights, property or safety of
our affiliate companies or other users of our services.
A WORD ABOUT SHARED INFORMATION
Our service enables Shared Information to be shared
publicly with all users of that service and not just your contacts. Our social
media services in particular are primarily designed to help you share Shared
Information with the world via features either provided by us or third parties,
so Shared Information can be broadly and instantly transmitted and will remain
public for as long as you do not delete it (and even after you delete Shared
Information, it may still be separately cached, copied, or stored by, or remain
public through, other users or third parties who are not affiliated with and
not controlled by us). Please consider carefully what you post and communicate
through our services. In some instances, you may control what access the wider
public has to your Shared Information via the privacy settings in some of our
services. If you would like to update or amend your Personal Information you
may do so by logging into your account and making the appropriate changes. To
request removal of your Personal Information from our services, or to request
the removal of an unauthorized account, please contact us. In some cases, we
may not be able to update, amend or remove your Personal Information, in which
case we will let you know why we are unable to do so.
COMMUNICATIONS FROM US
Newsletters and other types of communications. When you
use our service, we may use your Information to send you emails, newsletters or
push notifications to your device. If you no longer wish to receive these
communications, you can do so by following the unsubscribe instructions in the
emails we send to you, opting out of notifications at the device level (if
available) or contacting us via our website. Service-related announcements We
may from time to time send you service-related announcements when we consider
it necessary to do so (such as when we temporarily suspend one of our services
for maintenance). You may not opt-out of these service-related announcements,
which are not promotional in nature.
A WORD ABOUT SENSITIVE PERSONAL INFORMATION
In some jurisdictions, certain Personal Information, such
as information about your race or ethnic origin, religious or philosophical
views or personal health, is characterized as “sensitive” and is subject to
stricter regulation than other personal information. Please note that content
and information that you input to our services, such as photographs or
information about your school or social activities, may reveal your sensitive
Personal Information to others. We urge you to consider whether it is appropriate
to communicate Personal Information of a sensitive nature in the manner you are
proposing to communicate it using our services. You consent to all processing
of sensitive Personal Information for the purposes and in the manner described
in this Privacy Policy. Please note that we do not use your sensitive Personal
Information for the purpose of serving advertising to you.
THIRD PARTY SERVICES ON OUR SERVICES
Our service may link you to, social media or other
services (including websites) provided by a third party. For example: you may
be able to share content on, or login to, our services using services provided
by third parties. The third parties who provide such services may be able to
collect your Information and Personal Information (including your Log Data), and may set cookies on your computer to enable such
feature to function properly; and we may (whether in advertisements or
otherwise within our services) provide you with links that allow you to access
third party services or websites. These third party
social media or other services may be hosted by the relevant third party or us.
Your use of any such third party services (whether
social media services or otherwise), including any Personal Information you
provide to such third parties, are subject to the relevant third party’s own
terms of services and privacy policies and not the Battlecry
User Agreement or this Privacy Policy, so please review their terms carefully.
This Privacy Policy only applies to any Information collected by us, does not
apply to any services offered by or information practices of any third parties,
and we bear no liability for any third party use of
any Information provided by you to them.
TRANSFER, STORAGE AND SECURITY OF YOUR PERSONAL
INFORMATION
We operate and may continue to operate servers in a number of jurisdictions around the world, so the server on
which your Personal Information is used and stored may not be in your
jurisdiction. You consent to the transfer of your Personal Information (both
inside and outside of your jurisdiction) for the purposes described in this
Privacy Policy. We use a variety of security technologies and procedures for
the purpose of preventing loss, misuse, unauthorized access or disclosure of
Information. In our service, we will use encryption technology (such as SSL) to
protect certain sensitive Information (such as location data) provided by you
to us. Please be aware that despite our efforts, no data security measures can guarantee 100% security at all times. Our systems and the communications
networks through which you access our services may be subject to security
breaches and failures which are due to circumstances beyond our reasonable
control. If you have any questions regarding the security of your Personal
Information, please contact us.
PERIOD OF USE OF YOUR PERSONAL INFORMATION
Subject to applicable laws and regulations (including as
set out under the “Sharing of your Personal Information” section above), we
will only use your Personal Information for so long as is necessary to fulfil
the purposes as set out under the “How We Use Your Information” section above.
Subject to applicable laws and regulations, you may have the right to request
to receive a copy of and make any corrections to your Personal Information
which we hold, and to request that we deactivate and not use any of your
Personal Information that is stored by us. You may direct such request to us,
or where we offer this option in our services, you may also log into your
account with us and make the appropriate changes. We will respond to all
requests made under this “Retention of your Personal Information” section
within 60 days. Should your account be terminated by you or us for any reason,
we will (subject to the above paragraph) take steps to ensure that your
Personal Information is no longer available through our services, or otherwise
used by us, within a reasonable period of time
(subject to technical limitations) after such account termination. However, it
is important to note that communications made by you using our services may put
your Personal Information in the hands of third parties that we cannot control.